Step Inside The JOHNNIE WALKER® Black Circuit Lounge – Brazil

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JOHNNIE WALKER_® DELIVERS PULSATING BRAZILIAN ENERGY AND GLAMOUR TO BLACK CIRCUIT LOUNGE VIP RACE PARTY

Kuala Lumpur - JOHNNIE WALKER_®, the award-winning world’s number one Scotch whisky and global partner of the Vodafone McLaren Mercedes Formula 1™team since 2005 will add a Brazilian twist to the ultimate race party experience, the Black Circuit Lounge, in conjunction with the season-ending race in Brazil. As part of the JOHNNIE WALKER_® Step Inside the Black Circuit Campaign to give consumers an inside look into the stylish and sophisticated world of motor racing, this exclusive and highly anticipated event will take place on Saturday, 26 November at the renovated KL Live in the heart of downtown Kuala Lumpur, and will be infused with the pulsating energy and glamour of Brazil. Guests can expect an amazing line-up of the world’s finest DJs, cutting-edge interactive party experiences and stylish JOHNNIE WALKER_® cocktails.

(L-R: Carmen Soo, Anthony Joseph, Dawn Jeremiah and the Red FM team partying the night away)

Charles James Wright, Brand Manager for JOHNNIE WALKER_®, Malaysia, says “Our loyal fans and A-list guests in Malaysia have come to expect the best entertainment quality and service at a JOHNNIE WALKER_® event. As an official partner of Vodafone McLaren Mercedes since 2005, JOHNNIE WALKER_® will not disappoint when Malaysians are invited by the JOHNNIE WALKER_® Striding Man to Step Inside the Black Circuit and experience the international glamour of what has become a must-attend party for the stylish and sophisticated. We are committed to ensuring that the JOHNNIE WALKER_® Black Circuit Lounge VIP race parties always delivers exclusive insider-access into the extraordinary world of motorsport and the high-flying lives of progressive Formula 1™ drivers Lewis Hamilton and Jenson Button, as they continuously pursue further success around the globe.”, he said.

A stellar international cast has been lined-up to entertain guests at the luxury event, featuring multi-platinum producer and DJ-to-the-stars Clinton Sparks from the USA, stunning Latin American DJ Von Kiss, DJ Mr. Gin from Taiwan and DJ Nikki from Malaysia. Headliner Clinton Sparks, who has produced for Lady Gaga, Akon, Pitbull, Ludacris and the Notorious B.I.G., will be making his much anticipated debut in Malaysia. DJ Von Kiss has shared the stage with industry luminaries like Snoop Dogg, Redman and LMFAO and her rising stardom will see her work with Diplo, Congorock and Harvard Bass in the near future. Known for her wildly versatile sets, Von Kiss will bring her dub-influenced mash up of hip hop to KL for the first time. DJ Mr. Gin, a resident DJ of both Primo and Luxy in Taipei, is a former DMC Taiwan champion in 2009 and finished in the top 5 in the World Championships held in England in the same year. He will give Malaysians a rousing example of one of his block rocking sets, DJ Nikki is one of the most prominent female DJs plying her trade in Malaysia, having won the Juice DJ Quest in 2007 and voted best female DJ in the CHOONS AWARDS 2011. She will be spinning one of her trademark and explosive genre-bending sets guaranteed to get any party started.

The most sought after by-invitation-only event will play host to KL high society and loyal fans of JOHNNIE WALKER_®. Guests at the Black Circuit Lounge will be treated to VIP privileges and given a unique glimpse into the exciting world of motor racing, delivered with a distinctively Brazilian touch. “We continually look to raise the bar when it comes to the JOHNNIE WALKER_® Black Circuit Lounge VIP race parties, and this next instalment is no exception. The talk of the town event will feature a tastefully-done Brazilian Carnival atmosphere, and party-goers can expect to experience high-octane Brazilian-inspired performances, vibrant costumes and state-of-the-art interactive brand experiences. Even our popular JOHNNIE WALKER_® cocktails will be imbued with a Brazilian flavour,” said Charles. Award-winning World Class mixologists Amanda Wan and Yi Shawn Chong have been specially commissioned by JOHNNIE WALKER_® to create a series of Brazilian inspired whisky cocktails.

(Lewis Hamilton exits the pit with the Johnnie Walker Striding Man logo prominently emblazoned on the tail wing of the Vodafone McLaren Mercedes Formula One™ race)

JOHNNIE WALKER_® will be introducing a personalised digital experience at the Black Circuit Lounge – Brazil that will give guests a unique opportunity to Step Inside the stylish extraordinary world of motor racing through an exclusive JOHNNIE WALKER_® and Vodafone McLaren Mercedes virtual experience, getting up close and personal with Formula 1™ greats Jenson Button and Lewis Hamilton.

The bold and stylish JOHNNIE WALKER_® Black Circuit Lounge race party will see a veritable who’s who of local high society and A-list celebrities Step Inside the Black Circuit for an unforgettable and elite nightlife experience, delivered in the trademark JOHNNIE WALKER_® black and gold colour theme. Celebrity hosts Deborah Henry, the current Miss Malaysia Universe and Dominic Lau, host of E! News Asia will be the MCs for the night, supported by popular Malaysian model, singer and host Hannah Tan.

Hansen Lee & Hannah Tan hosting the Black Circuit luxury race party in Penang

In a slight departure from previous JOHNNIE WALKER_® Black Circuit Lounge parties, this time the venue is not a secret. The newly renovated and refurbished KL Live is a purpose-built function space with an advanced sound and lighting system that promises party goers a fantastic experience. The Black Circuit Lounge guests will be one of the first to get a close look at the in-demand venue post renovation. The highly accessible venue has ample basement parking for guests, complemented by a personalised valet service in true JOHNNIE WALKER_® style.

JOHNNIE WALKER_® Brand Ambassadors will also be there to immerse guests into a sophisticated ‘Journey of Taste’ mentor session to discover the powerful layered flavours of JOHNNIE WALKER_® BLACK LABEL_™ with the assistance of a unique iPad application. Guests will be treated to an unrivalled VIP experience that combines style with sophistication; hallmarks of JOHNNIE WALKER_® BLACK LABEL_™. As committed advocates of responsible drinking, JOHNNIE WALKER_® will also provide guests with complimentary mineral water when they leave the party and have ample taxis on standby to ferry guests home safely.

Winners NEVER DRINK AND DRIVE.